Tell us a little bit about yourself
Hi, I’m Jennifer! I’m the creator of the baking blog, Beyond the Butter. I’m a 40-something year old wife, fur mom to two of the sweetest cats ever, freelance creative designer, baker, blogger, cyclist, and expert sweet tooth.
When and why did you started blogging?
I started my blog back in April of 2018. For years, I had the idea to create a baking blog that was centered around a lot of the dessert recipes I’ve loved since I was a kid and have given me wonderful memories. I lost my Dad to cancer in 2014 right after Christmas. Losing him was one of the hardest things I ever went through, but it also gave me a new perspective on life. I wanted to start doing things that scared me and pushed me way outside of my comfort zone. One of those things was creating the baking blog.
What do you write about in your blog?
With my blog. Beyond the Butter, I share sweet and simple dessert recipes along with what’s needed to make the dessert, how long it takes, relevant baking tips, and lately I’ve been trying to add a fun video to some of the posts.
What does food mean to you?
To me, food means family and childhood memories. Sure it’s sustenance and a way to survive, but it also means bringing people together. Food can show people you care about them or that you’re thinking of them. It brings smiles to people’s faces, which is one of the biggest reasons why I love to bake.
What’s your favorite meal? Could you share the recipe?
My favorite meal would have to be my husband’s lemon chicken recipe, which unfortunately he doesn’t have written down. My favorite dessert, however; is either my chocolate-peanut butter whoopee pies or my black bottom cupcakes.
What are 3 products that should be in everyone’s kitchen?
Butter, sugar, and flour.
It’s the season of eating and being together with your loved ones. What would be that one meal leaving everyone speechless?
The one dessert my family loves more than anything—the dessert that usually leaves us speechless—are Black Bottom Cupcakes. They’re easy to make and you get a little bit of cream cheese, chocolate chips, and chocolate cake in each bite.
Do you have any grocery shopping tips? How to save money and still eat healthy and tasty?
I run a baking blog that is focused more on the tasty part rather than the healthy part. Ha! I will say though, to save money, I usually like to stick with the store’s generic brand, unless there is a product that I swear by, then I’ll buy that. Like flour, for example, I swear by King Arthur Flour! I also have a certain route I take through the store to minimize my time there which helps me to stick to my list!
We are what we eat. Yay or nay?
I’d say Yay. I’ll add that while I do indulge in sweets, I also believe in the “everything in moderation” saying as well. Life is just too short to skip dessert or not eat that slice of pizza.